BBC three's most popular programes this week
* Ideal - Series 6 5. The Lapse
* Him & Her 2. The Birthday
* Don't Tell the Bride - Series 4 5. Tom and Lottie
* Cherry Has a Baby
* Edinburgh Comedy Fest Live Episode 2
Glamour magazine
526,216 Total Average Net Circulations / Distribution per Issue
The company grew dramatically over a short period of time, but has slowly decreased in recent years. This is because of the rise of Internet magazine reading all pressure on people financially due to the credit crunch.
We looked at audience figures, and then talked about why companies go to all that trouble to find out these statistics. If they can find that they have a large audience, they can see to advertisers for a higher price. It also can tell them if the show is successful or not, deciding whether to continue or expand the programmed or show.
As a task we got into focus groups, as Lucy as the boss, she quizzed us on the best ways to advertise to us young people. Most of these advertising techniques were from using the internet, including viral marketing, pop ups, competitions, texting, pop undress and banners. It was interesting to come to the conclusion that our focus group preferred viral marketing than to any of the others, this because it received friends and blogs which we are always on. It was hard however to gain a definitive conclusion because of the amount of us doing the focus group at one time. Although it was a good mix of genders in the group, I found it hard to get my own opinion across, being outnumbered in some cases; my view was overruled by a majority. This meant that the result didn't necessarily represent our group as individuals but as one whole.
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