Other forms of research

Experiments (test a theory to see if it is true)- Good: this type of research is a way to get first hand Primary research without going through a list of different sources to find some information. Bad- However the result of an experiment can be biased to the view of the person carrying out the test. People won't be in their natural environments and would give 'not normal' results.

Participant observation (the researcher participates in the activity in order to better understand it) - Good: This type of research is an in depth and straight forward way to analyse a study. Bad- Biased to your own point of view, in a practical way it would be difficult to observe and take part in a study, would not be able to gain all the appropriate experiments.


Historical research (looking at the history and development of something, or studying old examples of something and comparing with contemporary examples)- Good: This technique will help the researcher gain a greater understanding of the subject, providing results which can be compared to current results, which could help predict the future. Bad: Any informational will be few and far between, a lot of it will be out of date and irrelevant to people and life style today.


Rhetorical analysis (analysis of the techniques used to persuade the audience; can tell us something about the audience and the purpose of the text)- Shows what the makers of the media product think of the audience, doesn't take into the way individuals react to this, to general over audience.


Comparative analysis (research that compares/contrasts behaviors/media products) - Good: Comparing to the competitors is good to study genre and product then identifying who your audience is.


Competitive analysis- close analysis and rating of a range of competitors products) - Good- gives a fuller view of the market, what you're up against, what you need to be better than and different from.


Objective- unbiased study

Subjective- using your own opinion


Stages of dub step research

Asked him questions which will be needed to answer through the research...
• What is the history of this niche audience?
• Where online does this audience hang out?
• What peripheral interests are shared among this group?
• What types of offline publications are there?

Decide the different aspects of research that will be relevant for the research.
• Websites
• Record labels
• Artists
• Blogs
• Forums
• Radio stations
• Magazines

Used Wikipedia to gain a bases of information (in this case the history) to build the research plan around.

Then he listed out all the search engines, searches and websites which would help with the research. Each search/website is partnered with a definition of how and why it will be useful!

Went on Double click ad planner

US or UK?

Find a list of websites that people look at as well as dubstepforum.com